Locations

Target user
Who is the target user of this page

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User trigger
What task did the user have in their mind and what trigger words will they be looking for?

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User context
What has lead to the user having this task

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Page goal
What outcome will complete the user's task and what do we want them to do

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Page content/functions
What content and functionlaity will support the goal

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Other page content and functions
What other roles does this page serve and what content/functions are needed to support that

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Additonal notes

• Very important SEO pages. Significant number of searches should land on these pages. Both B2B and B2C.
• Generally these pages will be broad UK regions (eg North of England), Counties or large metropolitan cities.
• These pages will need to be dynamically constructed from regions entered into a database. (static urls generated) Against each region will need to be some hand crafted copy to optimise the page for SEO.
• Each region will drawn on the closest X therapists and present these profiles to the user. Included as part of the profile will be their profile blurb, primary specialisms, the conditions they work with, their skills and their qualifications. This should provide the page with ‘high value’ search terms to go alongside the locations without us having to ‘stuff’ words into the page copy without it being directly relevant.
• These pages will also have a call to action to visit:
• the ‘How we help’ page and ‘Problem’ pages
• the ‘Market’ pages.
• Listing the links to ‘problems’ will also hopefully help with making these page relevant with respect to search terms.